Tips, Skills & Resources

3 Pillars for Success

Shared by UNITEC Mexico

The objective of a business is to be successful; to be profitable and competitive.

A company’s profile defines its priorities. For example, if our profile is commercial then we would give more importance to sales; if on the other hand we have a more technical profile we will place more emphasis on processes.

It is important to stress that any successful business must be built on three interconnected pillars. Analyze them to start working on them:

  1. Internal structure:

In this first pillar we must know and understand:

  • Our business model and competitive advantages
  • The competencies our work team requires
  • Duties and responsibilities
  • Organizational hierarchy
  • Our providers and strategic allies
  • Costs
  1. Numbers

Apart from having a solid knowledge of costs and expenses of the company’s operation, it is important to master the organization’s hard data. These figures must be clear and known by key staff members. For this we must know:

  • The financial resources available to the company
  • Investment studies
  • Financing: amount, terms and interest rates
  • Profitability studies
  • Daily operational income and expense
  1. Marketing:

An essential component of a company is to know who buys our products and services. That is why we should know:

  • Our customers profile including their unmet needs
  • Geographic location of our real and potential customers
  • Communication strategies
  • Place of purchase for our customers
  • Customer’s identification with our brand and image
  • Dominate our pricing structure
  • Identify how the competition operates

Make a detailed review of each of the items that form the pillars to work as a team and reach success.

Author: Rúben Camacho Sánchez, Insurance Advisor


About the Author


Generate and provide educational services in the middle-superior, superior, and graduate studies; combining science and technology education on a basis of humanism; promoting an attitude of lifelong learning, a culture based on the effort and a spirit of accomplishment; combining the depth in the study of each discipline with a broad vision of the company, society and the life; looking for permanently increase the academic quality; adapting our educational processes to the diverse needs of the students, and by leveraging efficiently the resources of the institution to give access to broader groups of the society.