Laureate Slingshot is an LNPS employability solution designed to help students explore career paths and make informed academic decisions. Slingshot offers Laureate institutions a radically new way of connecting with prospective students and reinforcing their collaboration with feeder schools by offering an amazing online vocational orientation tool.
Launched at the end of 2013 as a pilot program, this innovative solution has already been adopted and shown excellent results at Universidad del Valle de México (UVM), Universidad Tecnológica de México (UNITEC), and Universidad de Las Américas Chile (UDLA).
At Universidad del Valle de México (UVM), the first phase of the Slingshot launch has demonstrated the power of the tool. With initially limited marketing support, Slingshot has become the fourth most effective undergraduate leads source for web, generating 6% of the total web page traffic with over 10,000 leads to date.
UVM’s implementation of Slingshot is now entering a more aggressive phase with a whole new marketing campaign launched under the regional name: Explorador Profesional UVM (Professional Explorer). With UVM’s remarkable marketing expertise behind it, Slingshot will no doubt become a major source of leads for the institution as well as a fantastic resource for our young prospects.
Universidad Privada del Norte (UPN) and Universidad Peruana de Ciencias Aplicadas (UPC) in Peru, Universidad de Las Américas in Ecuador, and Instituto Profesional AIEP in Chile, are also among the universities embracing Slingshot as part of their 2015 strategies. We are looking forward to enrolling other universities into the Slingshot movement in 2015!